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Another explanation of success can be lease deals BMW has been offering and of course free maintenance along with free loaners in US. While I support what BMW does with these programs, these might not be enough to win . As I mention above I believe C, A4, ATS, and others are catching up while BMW plays too safe (F30), too weird (new 1er in Europe) or too cheap (f32 based on spy pix) with new models.
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My 1st love was 2006 BMW 325i Sport + Prem 6MT but I married the 2016 M3 BSM MDCT.
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