Quote:
Originally Posted by Raikkonen
100% correct. A modification made on a modern volume production line can be made instantly, and more importantly (as stated) on an individual car. The cost of adding an additional radiator is almost non-existent over the course of the car's production run, unlike other, far more complex components.
If the M Sport cars in the US market do in fact have additional cooling, it's a Legal/Marketing decision based the Market itself. The US is a far more litigious country than say the UK or the Middle East, therefore "overheating" claims and their resulting warranty and legal payouts could be a potential financial disaster for the company, as opposed to the nominal investment of additional cooling. Think "Class Action", and it all begins to make sense.
It's unfortunately a sad commentary on modern Marketing and manufacturing that I've seen countless times over the past 20 years in the business...
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This is a big part of it. Has everyone already forgotten about the guy who came crying because his 4 year old car burned down and he was upset BMW didn't give him a brand new one for his troubles? The "land of entitlement" should be added to the national anthem.