Quote:
Originally Posted by boltjames
Could be.
But the point is that there is a BMW, therefore you're not buying a Cadillac. This must be the 15th thread on the ATS subject, and they all end the same way. No BMW is buying one. In fact, if you go visit a Cadillac forum, they aren't buying them either.
It's a car with no customers. GM will find that all they did was create a cheaper, smaller Caddy and instead of BMW owners they're getting Buick, Chevrolet, and other Cadillac owners to bite.
GM has shut down the advertising, too. While BMW is going crazy pushing the 3 Series (now that XDrive's are in stock) and Audi, Lexus and the usual suspects are gearing up for the Christmas push, GM has taken all that money they spend on the ATS during the summer and moved it to cheaper cars. It's over.
BJ
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Are you angry because GM made a car that reviewers are saying has matched the 3 series on some characteristics?
It's clear BMW has changed the focus of the 3 series to attract buyers from other brands. Therefore, it's no surprise that the gap is closing....they can blame themselves for that.
I think the consensus opinion on the ATS is pretty clear: it does some things better than the BMW but in the end the BMW is better all 'round. That's not a bad thing. It's actually good...maybe these brands will do away with some complacency and give us more for our 60 grand.