Quote:
Originally Posted by Michael Schott
Upon further investigation you are correct. The A4 starts to get expensive when you add S-line and Premium Plus package to compete with a Sport Line, Premium Package 328 but it still undercuts BMW's price. The problem is one is a new model and the other 3-4 years into it's life cycle.
The other question is price. A basic 335 with leather is under $45K where the S starts at over $48K. They are missing a basic model with the V6 engine. That's my point. You can't get a fast A4 for a non-enthusiast but you can in the 335.
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If you look at the option/package structure of the A4/S4 you'll see that the S4 does not offer the "low end" Premium package on the S4. I guess their research has told them, that the majority of buyers of a premium fast car are going to at least step up to the Premium Plus level anyways.
On another note, the 2013 A4/S4 release has shown that the midlife refresh will include some nice improvents that will level the playing field with the 3-series(at least from a feature standpoint).