Quote:
Originally Posted by Drivaar
Actually I think this illustrates just how far BMW has gone away from their original DNA in order to reach a broader market... I'll bet that winning this designation from CR was never an internal BMW goal in the past, but that it made the list of goals for the F30...
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Actually, I would argue it could be the opposite. The goal of BMW while it's the "ultimate driving machine" is to sell as many cars as possible. CR doesn't really speak to the enthusiast but I think the reality is that CR sells (or detracts) more cars than the rest of the auto magazines combined.