I have to admit I thought the 328 was for those who just wanted a BMW label on their cars but I drove a Sport 328 yesterday and really liked it and can't criticize.
But to me the 335 is still a must-have first upgrade, way before any line, package or option, not just because of the built-in upgrades mentioned in this thread but for the total experience...the lift-off from a rolling start, sound and feel.
Think of the 335 as just another option...weight it in priority to your HK tunes, your headlights, moonroof, and heated steering wheels...and the price difference is zilch. It's just a great upgrade!
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