Quote:
Originally Posted by Whostheboss
In a way its not good, everyone and their mom will be driving a BMW soon.
Then it looses that unique taste. But from a business point of view, its great.
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This why the 3 series has gotten bigger and "softer" over the years - the primary market is no longer the forum enthusiasts here.
BMW realizes that there are many more buyers from the grandma, affluent college daughter, the soccer mom next door who is tired of her mini-van or SUV, etc.
At least they haven't forgotten their roots - they still offer a higher end power train, sport package suspension and most importantly, a manual transmission.
How many of the cars in that list do not even offer a manual in the largest engine variant? MB, Caddy, Lexus, Acura
The good news is that if BMW is moving alot of cars at a profit, it lets them have extra Euros to develop "niche" cars like the M brand, the i series, the 1M and hopefully that M235 I'd like in a few years