Quote:
Originally Posted by SCOTT26
Enthusaists might not like it but in the end it is down to customer demand , demand might not be solely in the US but it is coming from other markets.
The markets are changing , BMW realised this a long time ago, that is why they are ahead of the curve.
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Exactly! But enthusiasts should also understand that it's profitability too that brings expensive and not-so-profitable "enthusiastic" models to reality. So to do that, and not only that, you have to reach ad satisfy the masses first. One bold example in that sense was the introduction of the, at that time, blasphemous Cayenne by Porsche.
