BMW is the
3rd most valuable automotive company in the world (and
12th most valuable of all companies), according to Interbrand's
Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.
Interbrand's list of the top 12 most valuable automotive brands:
So how does Interbrand calculate value and compile its list?
According to them:
Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.
This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:
-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.