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I don't buy solely based on badge. However, the badge, as in the brand, has value, not in making a fashion or country club statement as is implied in this poll, but to signal a historically better-than-average attention to quality.
So to partially answer the poll, yes I would drive it with a Kia badge, assuming Kia was a quality brand which it is not!
And to the guy above, if it could be available under a Kia badge for less it would! But it's not, so the premium you're paying is not for the badge but for the better quality. Now if you find a cheap car with the same specs, amenities, design as a BMW, then by all means buy it and let us know!
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