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      12-21-2012, 01:05 PM   #96
Markus2003
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Drives: 2013 335i xdrive M Sport
Join Date: Dec 2012
Location: Canada

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Good for you for taking a stand and highlighting a principle: accountability. There aren't many businesses out there that still think the "customer is always right."

It seems from the responses on this post that most of us would have taken the money, which is exactly what BMW wants the majority to do. They want to buy loyalty and uphold their brand, at any cost.

I have a love-hate relationship with BMW. They make great products, and they know damn well that they do and hence they do have leverage when it comes to customer relations because at the end of the day, their products will still sell, even if there are lemons out there.

It's easy for someone to say "take the money and run", but unless they have gone through so much stress/paperwork/phone calls/frustration with a BMW product, no one can say for sure how they would react under those circumstances until it happens.
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