Quote:
Originally Posted by boltjames
You are welcome Mr. Jph. However, we do not need to contact every 3 Series owner or leaser to get at that information. We have several significant and accurate datapoints:
1. Purchase history of E36.
2. Purchase history of E46.
3. Purchase history of E90.
4. Consumer demographic data (from financing division).
5. Competitor demographic data (from industry research).
6. Option purchase history of E36.
7. Option purchase history of E46.
8. Option purchase history of E90.
From these datapoints, culled over dozens of years, millions of owners, and hundreds of data modelers, a clear picture of the BMW 3 Series driver was obtained allowing us to create custom vehicles for him/her. Thus the No-Line (50% of our customers will purchase this), Luxury line (35%), the Modern line (10%), Sport Line (4%), M-Sport Line (1%).
What the F30 should show you is that since 1998 our 3 Series owners demand a more luxurious car with technological options in a larger, wider, softer package.
Thank you for your support of the BMW brand,
Mr. Reithofer
|
So, from the data that BMW has of me purchasing all the BMW's that I have over the last couple of decades, they can see that I wanted the car to get bigger and be more luxurious? It's all so clear now, thanks for enlightening me.