Quote:
Originally Posted by jerrypon83
BMW has lost its way. First is the stupid 4-Series. and now with these lines stuff. I'm just really disappointed. Why can't they just focus on making good cars? or so they said, "joy"? I don't feel any joy in these names... I want an "Ultimate Driving Machine" with "Joy", not an "Ultimate Name" "JOY".
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"Joy" was undoubtably the worse campaign and conceptual image of their brand ... and unfortunately it trickled down to auto production and IMO it all plain old sucked. I think what they are doing is much needed (i still havent grown on the 4series naming etc, but i understand the rationale and that deserves a grain of salt). Marketing is working to improve on a great brand ... nothing stays the same forever. And as someone in marketing/advertising i cant say i blame them. We constantly look for new and improved changes to our clients identity ... consistently advancing on what we believe to be the future.
Give em some time and i think well like what we see looking back