Quote:
Originally Posted by Vector Pilot
Let me see if I understand what they're saying. Is BMW going to increase prices on the new 4 series so they can create a new consumer niche and in turn surrender it's market share [selling entry level coupes] to Audi and Mercedes? With all due respect, that does not make sense.
Highest Regards!
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Yes; the 4-series Coupe with a selected "Line" option is going to be priced more than the current 5-series limo.
Some will argue "more stuff" on board, in this price equation, however the price is going up.
BMW has a different calculation; the ones that "economize" are expected to buy the practical 3 series, the others are expected to go for exclusivity. In Europe such cars are 80% on Leasing where the rate does not change that much; better resale value,...
The ones looking on the price, should go for the 2 series Coupe that is moving upmarket (both in dimensions and in price).