[r3dbimmer89]

Americans as buyers are more complicated than Euro buyers and have far different perceptions of brands and quality. Thus, Europeans think the Germans make the best quality wise and handling wise while Americans agree mostly on the handling part they beg to differ on the reliability end.

Take Lexus, Americans are so fixed on a different perception of quality and reliability that Lexus is one of the big 3 luxury brands in the US. In Europe they barely sell even a tiny percentage of what MB or BMW sell because Europeans think Lexus is just a really nice Toyota without the conceived pros of reliability.