I think the 2 Series (1 Series Sedan) should be able to address the needs of 3 series enthusiasts who feel it has grown too much. I am waiting eagerly for the smaller car - let's see how it turns up.
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I could see it selling well. BMW could potentially lose some 3 Series buyers to a 1 Sedan but if you're looking to make it to sell it as a niche it's most likely that you'd gain a buyer from a competitor. Mainly its a smart move to sell this car as the size dimensions of the 3 is a big deterrent to a segment of buyers and its true that those buyers moved to the A4. A 1 Series sedan should bring that consumer back to BMW, and THAT is why it would be made.
