Quote:
Originally Posted by X3paul
If they introduce a cheap version like bmw does (sdrive 18d) watch it outsell the x3. Btw s drive on an suv? Makes sense...the "ultimate money machine"? When will bmw get rid of that old so last century "the ultimate drive machine"? Surely it could be banned someday for misleading consumers no?
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Repeated for the 1000 time.
"The Ultimate Driving Machine" is a marketing term for English speaking markets.
It is not used elsewhere as the global slogan for BMW is Freude am Fahren meaning Sheer Driving Pleasure. The term "The Ultimate Driving Machine" is not used globally but only in select English speaking markets.we don't use that term in Munich unless speaking,regarding English Speaking Markets.