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I think the cradle is for 100% integration, like video won't work without it. I would pay $50-$100 for it, but I think its over $200 right now, which is insane. It really should be included with the tech package (since that has BMW apps). What makes the price even worse is that most people get a new phone every 2 years when their contract is up, meaning you need to buy a new cradle every 2 years, and as said before BMW is normally 6 months out on producing cradles for the new iphones, expect an iphone 5 cradle in March...
I think BMW apps and e-mail/texts work without a craddle, I will find out in about a month.
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