Just echoing what others have said. To me, the F30 (320i or 320d) and its competitors would fit this category much better. The F34's high price (relative to the aforementioned models) and its wagon queen family truckster qualities make it a vehicle that one purchases in its own right, not as a first step on the luxury car ladder.
I have a suspicion that they just really like the car, so they went searching for a category.
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