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It comes down to basic proportions. The 4-series does not look as good as the A5 because it has a sedan-like roofline and a blunt nose. The A5 looks good because it's a much sleeker car. My guess is that BMW went with a more conservative roofline to give rear passengers more headroom, but really, who buys a coupe to drive around with people in the back? A coupe is supposed to be all about looks and performance. I also don't understand why BMW insists on giving all of their cars the "whale nose" treatment. And before someone says European pedestrian crash safety standards, last time I checked, Audi had to abide by them too.
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