Quote:
Originally Posted by Evolution_GT
I beg to differ... it'll be a perfect competitor to MB's E-class coupe... a more luxurious 3 series... perfect for the buyer that can't afford a 6-series. It'll probably be better for us that like the sportiness of the 3-series coupe... cause then with a more luxurious coupe at a cheaper price point they can make the 3-series more sporty  |
I have another suggestion. You said it will be a more luxurious 3 series, and perhaps you are assuming that because it is a 4-series BMW can naturally charge more, and can therefore add luxury features into the development.
I don't think they 4-series will be at all different than the current 3-coupe, just carrying a higher perceived value by people who understand 3 > 4 logic. Yes, the current 3 coupe is more expensive than the 3 sedan so how is this different? The 4 badge adds another level of "status" that BMW can profit from - that is all.