Quote:
Originally Posted by shicobico
BMW should be happy about this news, not us. This in essence means that we practically drive the Camry of compact luxury sedans.
Yay.
Everybody, say it with me: 'Brand Dilution'
There is no way that the same car that appeals to all these masses, will still be relevant to us (enthusiasts) in a few years. It just can't go no ways.
Good for BMW and its stock holders, bad for individuality, BMW legacy and enthusiasts all over.
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Which is probably what your dad said when they discontinued the 2002 and started the 3 Series. There will always be enthusiasts, whether you're one of them or not. Sales up year over year...again. I'll bet even a couple of enthusiasts bought one.