BM3 is a platform, not a tune. You get tunes through authorized vendors on the BM3 platform. BM3 just makes it much easier to get a flash tune than the previous method of having to pull the DME and bench flash it. Now tuners can just upload their tune via the OBD port. Many people have gone with flash tunes such as Enzo, etc and I'm pretty sure they have dynos.
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