Quote:
Originally Posted by kgroschi
Cool shots and I love his voice but the main idea not so much.
|
+1, it's 'a lot of marketing'.
Quote:
Originally Posted by WJGreer
Great argument, if only it were true. The F30 is lighter than the E90 was.
|
Until you put them both on the scale....the difference is not what BMW wants us to believe.
Quote:
Originally Posted by Imola.ZHP
I thought this car was 110lbs heavier than the old car?
"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...
|
Exactly. But the whole clip is great and all we want is some kind of 'emotion' in a car, especially BMW etc. MPG is not really an emotional thing(yes for your wallet), the U turn is. So I like the ad a lot. Well done in marketing terms
