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So, here is the deal with BMW Assist in the US. If you buy BMW Assist with your car, you get the BMW Assist hardware and 4 years free basic service. You can pay an additional $199/year for the Convenience Plan which provides additional services like Internet access, weather information, concierge service, BMW search, traffic information, and some others.
I think (but am not sure) that the BMW Assist traffic information is different than what you get through the Nav screen, although it may be that purchasing the Convenience Plan unlocks this feature. The Nav screen traffic info gets its updates through your radio using a traffic station that broadcasts to your local area.
I hope that helps.
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