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Its marketing, price and competition. If all luxury brands stuck to a primary line up of SUV, Coupe, Sedan, High End Luxury Sedan and Performance Coupe they would have it covered. Maybe a convertible for the coupe and performance coupe but as long as they keep increasing their lines so will the next one. Porsche is a good example of a company that does not do this. They do performance packages of each line and only have mainly one car in each category and they do each one very well.
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* 2007 BMW 328i Coupe Black - Stock - Sold
* 2009 Porsche Cayman Black - Stock - Accident Leaves it sitting in my Garage 
* 2007 BMW 335i Coupe Space Grey - JB4 Tune, Cone Air Filters & Stainless Cat Elmination Down Pipes  |