Quote:
Originally Posted by skw
This exact same topic is going on another board. BMW had a record year in the US in 2015. YoY has been down for 2016 in the US but they've been doing good worldwide. Seems like they are not chasing the sales crown this year here (evidenced by lack of sales support). No real incentive to "push" the cars now. Let's see if they start fresh next month to start off strong in 2017.
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This is how we were able to purchase our 2016 428i last December 2015: there was a $1000 rebate for participating in the Ultimate Drive Experience, then there was the year-end $1000 Happier Holiday (or something like that) incentive + $500 dealer incentive. All said and done, this added up to a $2500 Christmas present from BMW, and succeeded in getting BMWNA the #1 overall luxury car sales over MBZ and Lexus for 2015. The client advisor who I purchased our car through was so busy the day we picked ours up - he was also delivering 5 other cars that day. I have not seen any type of sales incentive this year from BMWNA, maybe next year?