Quote:
Originally Posted by spuntyb
Agreed. I like the F30 for a number of reasons, but after driving it as a loaner for 2 weeks, I was happy to get my E90 back. My wife put it best - the F30 just felt a little bland, a little too polished, like a Lexus. I think BMW set out with the goal of making the F30 palatable to a wider audience, and this CR win is just icing on that cake. It's a great car and deserves the win though. I mean, if you're going to pander to the masses, you should at least do it right, and they nailed it.
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They have no shame admitting this publicly. The BMW mission has evolved from "The Ultimate Driving Machine" to "We must outsell Lexus". BMWs competition has become Lexus, when it always has been other BMWs. They have deliberately stepped down their game to increase sales.