Quote:
Originally Posted by boltjames
No, not angry at all. I pay no attention to off-brands like Cadillac, so if they sell some cars good for them, doesn't affect me at all. I get annoyed at the endless comparisons cluttering up the board because it's a waste of time, but it's not the end of the world.
BMW has not changed its focus to attract buyers from other brands; they responded to the needs of their existing customer base by making a car that is bigger for our growing families, more luxurious for our growing salaries, and softer for our growing maturity. Eventually, you turn 40, high school girls don't look at you any more, local streets stop being drag strips, and you grow up as you shuttle your kids to baseball practice.
BMW has built a car that millions of customers will find engaging. Cadillac has built a car for no one. Too small for it's 60 year old consumer base, too expensive for Chevy owners to step-up to, too silly a brand to be taken seriously.
The F30 will be the best selling car in BMW's history. They've definitely only have themselves to "blame" if you want to call it that.
BJ
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So BMW is making a car for the person who is in their 40s right now and they don't expect anyone in their 20s who wants all that stuff they've done away with to be interested in buying their cars? What about all the guys who bought bimmers in the early 90s...shouldn't they be pissed because they're now in their 50s or 60s and BMW makes cars for guys like you, who are in their 40s?
Your post makes absolutely no sense. It doesn't matter how old you get or I get, they don't make a car for one specific demographic. And pricing has nothing to do with your salary or my salary, it has to do with what price they can maximize profit at in the current market and you must know that.
And they've stated they are trying to get more female buyers. They are adapting the character of the vehicle to sell more. It's not a hard thing to see. The f30 is the most Lexus-like entry level sedan that BMW has ever made. The other luxury brands are moving more towards sport-tined vehicle to try and mimic BMW. THerefore, the gap is closing.
And go ahead and call Cadillac an off-brand. It's priced as a luxury brand and being evaluated at almost as good as the 3er in the first iteration of the ATS. But of course, you know more than all the people who make their living in the industry, right?