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I would suggest this is an area where BMW have been least effective to date. Anyone who has heard the awesome woofle of a Maserati V8 and compared it to one from any 'M' car knows what I am talking about. Spending vast amounts of money on chimes, 'dings' and TV commercial mnemonics must come AFTER serving the first priority: make every BMW however small-engined the most exhilirating, precise, best-performance car to drive.
Until then, stop embarassing yourself BMW
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