The guy 4 doors down bought a jet black 328xi Sportline. I don't think he was amused when I brought home my 328i Jet Black Sport a month later. But so far, i've only seen his, mine, a silver one (which looked cool couldn't tell if it was an x or not) and an M-Sport Lemans blue 328xi (at a local dealer). I'm considering my self still in the "cool" club at this point!