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Originally Posted by zeezz
Curious to how they will sell the 4 series to the general Chinese public, who hate the number "4"... sounds like "death." They even skip levels 4 and 14 in some buildings (like how we skip 13 in some buildings here).
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Audi sells plenty of A4s in China. It is one of the best selling luxury cars there, in fact. How do they do it? It may give insight to BMW's approach.
Sure there's the "A" in front of the "4", but we don't honestly think a car called "A-Death" would sell any better here than a car called "Death", right? Unless maybe "A" in China happens to sound like "Honorable" or something.