Quote:
Originally Posted by boltjames
I don't know how to respond to your post because I agree with BMW's current strategy. I like the fact that the F30 is larger, softer, and more luxurious. If that makes it more chick-centric or more Lexus-like, good.
For those BMW enthusiasts who are living in 1997, they are supposedly working on a 1 Series sedan that should meet their needs.
Those who make their living in the industry of magazines are all about one thing; selling magazines. No BMW owner would ever drop their car for a Cadillac. A Cadillac is designed for an 80-year-old American, the very antithesis of what BMW drivers want to be perceived as.
ATS sales suck. Rocket science, I tell you.
BJ
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Well if BMW is going to try and now compete with Lexus for market share by building a Lexus chick-car clone, then good luck to them. There isn't a (female) Lexus owner anywhere that would drop her/his Lexus with its excellent reliability, impeccable craftsmanship, and low cost of ownership, for a subpar build quality and unreliable BMW.
And just how many 20 and 30 year olds go by the 7-Series?