[aljlin]

1. Power adjustment steering wheel with more telescoping
2. Don't put the funky gear shift lever for steptronic cars
3. Make base radio at least competitive with other competitor's base stereo
4. Ventilated Seats
5. Standard bluetooth. BMW can keep BMW assist as a separate option, but bluetooth should really be standard at this price range.
6. definitely closer window controls
7. Unlock the car when the car is in "Park" for Steptronic or at least when engine is shut off.

Some opinions on others' ideas
1. Cruise control should remain as a stalk. It's low enough that it's not too confusing (unlike Mercedes, where it is the uppermost lever on some models) Moving it to buttons on the steering wheel will only add to the amount of buttons on the steering wheel and can make the steering wheel look too cluttered. Don't see how it is in the way personally with it being so low, unless maybe you leave your leg against the floor instead of against the foot rest, which with the knee bent it might hit the cruise control stalk.
2. No to the touch screen! Sure they can make the idrive a little more intuitive, (though I like it the way it is right now) but touchscreen gets dirty from the oil on your fingers, and it's way more distracting and harder to see because the screen will likely be lower and closer to your reach. I like it up higher where it is where it is easy to glance at instructions.