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Options have always been a "problem" with BMW's in terms of price. Every review, it's the price of options that seem to be a con, it sucks but at this point you just accept it. Regardless of what Mercedes or Audi is doing, you pay if you want to play.
I just can't wait to see the configurator and how BMW will allow us to build the 3er. I would love to have the base 3er and add things I want instead of getting a line and have the funky cluster and steering wheel.
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