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      10-19-2012, 10:20 AM   #35
Michael Schott
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Drives: 2017 VW GTI Sport
Join Date: Dec 2007
Location: Farmington Hills, MI

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Quote:
Originally Posted by Showtyme5 View Post
This is funny. Can you find one review that says anything about the interior being cheap or looking cheap? I've driven a 3.6L ATS, and the interior is anything but cheap. It's much nicer than the BMW and I think most people would agree (BMW fan or not). Say what you want about CUE, as people will either like it or not, but at least it's more interesting than sticking half an IPad into the dash without the ability to have it go down lol. I question whether you really sat in it at all.......

As someone who is currently shopping around, I'd rank the interiors like this:

1) Audi A4/A5
2) ATS
3) Mercedes C Class
4) BMW 3 Series

That's not to say any of the interiors are "bad" or poorly done. But the Audi has to be the nicest overall. The ATS is the most daring, interesting and technologically advanced (the stuff CUE does is pretty incredible). All the C has going for it is the interior. And the 3 series is just plain dull. That's how I see it.
It depends what you want in an interior. I would consider the Audi and Mercedes interiors to be more luxury than sport oriented. I haven't seen the ATS in person but have seen numerous pictures and it looks more luxury than sport. As Cadillac is aggressively advertising that the ATS is a serious sports sedan and targets the 3 series and not the Audi or C class, this is a bit strange. For certain, the 3 series interior is the sportiest in the class. And last, technically advanced is worthless if the interface is flawed. BMW had this issue with earlier iDrive systems.
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