Their marketing works on SOME people. The "Lets not bring the RS models and make ppl who buy the the S models (at //M prices) think they have an awesome car" model. Hell 90% of enthusiasts on here get it wrong. How many threads do have I seen s4 vs m3 and then someone has to say no, s4 vs 335, rs4 vs m3 and then someone else says no, youre wrong, its S4 VS M3. Lol.
For some reason when i was shopping for cars i kept thinking to myself - dont even consider an s4 its a glorified evo. Didnt want an evo again.