Well... if you own a BMW currently, you get the discount (although some are saying you must have been a BMW Financial Services customer for this -- My CA tells me that I qualify even though I did not use BMW FS). If you don't you'll probably be eligible for a "Conquest discount" -- basically, they want you to "switch" to BMW. If you do, you get a discount. Check with your local dealer or the bmwusa site. Also, here is a thread on it. Good luck!
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