I bought it because of the following:
- design
- performance
I've owned a GTI and a G35 before and I loved them both. I now can afford a more expensive car that's why I chose to go with a BMW. I did consider the C class but the performance wasn't as good as the 3 series.
Now, did I buy just because of the badge? NO!
Did I buy it because it's a beautiful car, great engine and it is so fun to drive? YES
Would it matter if it had a VW badge? Not really
Do I like that it has a BMW badge? HELL YEAH!!
Remember... Sometimes people use and buy certain brands because they have an emotional connection with them.
I used to play soccer when I was younger and I had an Adidas shirt that I wore everytime I played. It always made me feel like a pro! Lol
Now, if you gave me the exact same shirt BUT with a Nike logo, it wouldn't make me feel the same way. (And Nike is more expensive than Adidas) Funny, huh?
I bought my car (not leased it) and I take soooooo much good care of it. I love EVERYTHING about it and loveeeeeee to drive it. The BMW badge is just a PLUS to me...
Ps: I lied when I said I love everything about it. I hate the wind noise issue!!!