Quote:
Originally Posted by alokdhir
That M550d won't show up here is a huge shame. I wish someone from BMWNA would come here and explain why the most desirable D's are withheld from US consumption.
Meanwhile their "activehybrids" are available in both the 5 and 7 series.  |
My thought is that this is an enthusiast community, and the average person here is going to understand and be very excited about a car like the M550d. The average American BMW customer, though, won't understand the M550d at best, and might be turned off by the diesel engine at worst. For sure, it would be a very low volume seller.
The ActiveHybrid, on the other hand, plays to a prominent industry trend. BMW will sell a lot more of those, even if they aren't nearly as compelling as enthusiast cars.
So those are the choices they make. I'm bummed that's the way it has to be.