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The 3ers are discounted more in the US than the 5ers are. They'll sell the 3's as "loss leaders" (not reallly) to capture the buyers and bring them into the brand. The thought is that they're likely to move these buyers up to the 5s, 6s, and 7s as the buyers' needs grow. In the UK and other parts of the world the 3er isn't considered a "small" car as it is here in the US. It's more the norm than the exception. The 5er on the other hand would be pretty big in other markets.
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