BMW of North America has unveiled a new advertising campaign that will feature a few digital shorts and have created a contest called "Zero to Desir3 in 5.9 Seconds". BMW is asking for contest participants to submit a 5.9second video showing how badly they
desire the F30.
If your video is chosen as a winner, BMW will putting you in the driver’s seat of a brand new 2012 BMW 3 Series Sedan, a national television spot and a series of homepage takeovers, designed to support of the launch of the all-new BMW 3 Series Sedan.
BMW is accepting submissions through facebook (
http://www.facebook.com/bmwusa) and YouTube (
http://www.youtube.com/bmwusa) starting today, through
March 9. Then 30 finalists will be chosen to be voted on by the public! A winner will be announced in early April.
This campaign is part of BMW's larger 3-Series advertising campaign that so far has produced some fresh and funny ads which you can see here:
http://www.f30post.com/forums/showthread.php?t=643592
UPDATE:
Voting is now open @ http://facebook.com/bmwusa and http://youtube.com/bmwusaon until April 9 at 11:59 am ET.
The winner will be announced on April 13.