I hadn't really ever taken interest in a 3 Series saloon until the F30, didn't like the styling of the E90 compared with the E92, and it was a bit bland. But I think the F30 looks really fresh - inside and out - and it was time for something a bit more practical than the coupés I've always had
Then when looking further into it, it was obvious why the saloon is so popular, it's pretty much perfect, the best of all worlds: practical with good space and 4 doors, but not too big; comfortable, but sporty at the same time; great performance, but also great economy; and relatively inexpensive for what you get, compared with others. It just feels "right"...looking forward to my first 3 Series Saloon (actually my first car - after 8 - with more than 3 doors!!)