Quote:
Originally Posted by CrazyLatte
Web site is nothing more than the standard BMW global web site.....
I don't see much localisation - nor do i see the need for it. These days consumer expect a lot more than just web presence - which is a thing of 90s.
How about vehicle tracking or a profile for all my BMWs and service history? Or even direct access to the user manual or guides to assist with new features? I'd love to see some value adds like that.
We can't even find info on MSport and it's options on the web site.
I love BMW and I hope BMW can exploit those opportunities to it's benefit.
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Check out the uk and na websites. When you build your BMW I feel it has so much more information on them.
Pricing information is more accurately displayed on their website too.