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      11-13-2012, 01:28 PM   #154
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Quote:
Originally Posted by Antares View Post
I was told that here in Europe the price is going to be only slightly less compared to the 5er limousine with the same engine.
Explanation: Mercedes is selling the E Coupe (technically a C Class) for substantially more money compared to the 3 series Coupe. The "4" name should fix this margin-earning and image problem.
Let me see if I understand what they're saying. Is BMW going to increase prices on the new 4 series so they can create a new consumer niche and in turn surrender it's market share [selling entry level coupes] to Audi and Mercedes? With all due respect, that does not make sense.
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