This seems to be a good entry level model into the 3 family, so I went in an optioned one as I would like it (sport/Prem/Nav/Leather) - came to 44k, a price at which I would seriously think 328.
I am sure it will find a lot of buyers who may not want many options....but then again, hard to think that someone paying 44k for a car would not want nav/bluetooth etc.
Let's see how it sells - for sure there will be a lot of new loaners