[Jobu]

Two points:

1) You can't please everybody! Bangle styling was viewed as too bold. Now some think styling is too bland. People complain or rave at first then vote

2) Traditionally BMW's have rather conservative styling. Its is part of the brand. Interesting, but essentially understated styling, particularly for the sedans. Style for BMW takes a slight backseat to performance. That's fine by me. I'm fully on board for the brand values, which are: First, performance then, in no particular order, style, luxury, premium-ness.

I always think of BMW's decisions in the context of these long term values, rather than in isolation. In my option, the commitment to these values is what distinguishes them (and some other successful car mfgrs) from the also-rans.

Others make a run at this "space" but can't sustain it and end up making models that don't endure over time.