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Their line-up is definitely getting a bit congested for me. I don't mind the expansion if it's serving a purpose. But the 4 GC, for instance, seems to provide too much overlap with a standard 3-series sedan. I think they'll start to see sales spread thin... and developing new models comes with overhead. So unless you're opening up significant new opportunities by adding models to the line-up (net new sales), it'll eat into profit.
That said, BMW is doing just great financially right now, so they're probably willing to take some risks.
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2017 BMW 650xi Gran Coupe | MSport | Exec Package | Driver Assist Plus | ACC Stop & Go | Adaptive Drive | B&O | Night Vision | Cold Weather | Active Seats
2015 Audi R8 V10 | Brilliant Red on Black | S-Tronic | Carbon Sideblades | Carbon Trim | Full Leather | Sport Exhaust | Illuminated Doorsills | I-Pod | Contrast Stitching
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