Quote:
Originally Posted by bimmerjph
They did with the E36 M3 Lightweight. It was a massive failure from what I have read. But that was years ago. And I don't think BMW knew exactly how to market them. BMW's problem is that they think these types of cars, but they don't.
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Correct. namely, by putting the correct MOTOR in it. Same as they did with the 318ti. No 325ti... no M3ti.. They were too afraid of " cannibalizing sales of the M3.
then with the E46 they didnt bring over a 4 door because they were afraid that it would take away M5 sales... somehow not realizing that a person looking at a $45,000 car and a $70,000 car really arent the same buyer.