BMW is the
3rd most valuable automotive company in the world (and
12th most valuable of all companies), according to Interbrand's
Top 100 Brands list for 2013. Interbrand is a leading branding consulting agency.
BMW retains these same spots from last year's
2012 Interbrand List. Toyota and Mercedes placed right in front of BMW, in the 10th and 11th spots overall.
For the methodology that Interbrand applies to come up with its list see:
http://www.interbrand.com/en/best-gl...thodology.aspx. The major criteria used are Financial Analysis, Role of Brand and Brand Strength.
